Our COVID Winter Activation rapid response toolkit focuses on the unique challenges - and opportunities - posed by winter while COVID-19-based restrictions and considerations are still in effect. In particular, the toolkit presents strategies to support:
Winter Activation Strategies: Extended Article For a longer examination and list of activation strategies for downtowns and public spaces, check out this article by Max Musicant published in the American Downtown Revitalization Review. |
These are challenging times. The spread of the COVID-19 virus and our society’s efforts to contain it have affected our main streets and their small businesses especially hard. Into this breach we've crafted this rapid response toolkit to support commercial districts and help your small businesses navigate and survive the repercussions of COVID-19.
As the societal situations change, so too will the toolkit, with iterative versions released going forward. To provide us with feedback on what you'd like help and guidance with, please fill out this short 4-question survey: https://lnkd.in/eskTqYd. Hospitality and Placemaking Strategies During COVID
Presentation given to the Minnesota Shopping Center Association on June 26, 2020 |
Click the image below to download the
Toolkit Version 2.0 |
This moment requires us to find creative solutions to support the health of our communities by reimagining our built environment. The crisis caused by COVID presents us with unique challenges we must address, but also incredible opportunities to create a better world now and for after the virus subsides.
This rapid response toolkit, commissioned by Hennepin County, is crafted to support your provision of safe public spaces that foster healthy and active communities. In particular it provides:
As the societal situations are constantly changing, the toolkit will be released in iterative versions to reflect emerging community needs. To ensure we are as responsive to your needs as possible, we've created a short survey for those involved with public spaces, parks, streets, bike and pedestrian transportation, and active living to fill out and guide future toolkit editions. |
Click the image below to download the Toolkit Version 2.0
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There is a saying that you can only really demonstrate your organization's commitment to customer service and hospitality after something has gone wrong. While no one would ever have wished for this public health pandemic, it presents an opportunity for building owners and property managers to step into the breech and support their tenants and their employees when they need it the most.
The state of affairs
If you are a building owner or property manager, a significant number of your tenants have likely moved to remote working, or worse, closing completely if they are retail establishments. In response, now is the time to demonstrate that you are a true partner in the success of your tenants and their employees. During this time of physical distancing, buildings can and should support tenants and their employees via :
While your tenants no longer share the physical common areas of their buildings as they work remotely, they still are linked to your "digital common areas". Hopefully you've been engaging with your tenants prior to this crisis and built up deep communication channels with them. But no matter where you are on this spectrum, buildings can leverage the following to deliver real service, connection, and community to tenants via:
This crisis will end, but we don't know how long it will go or the severity of its impact. By focusing on supporting the community of your buildings, landlords and property managers can emerge from this crisis having:
Musicant Group Examples For examples on how The Musicant Group is creating a stronger community for buildings and landlords during this time of COVID, you can view and subscribe to our various e-newsletters: |
Podcasts and Webinars featuring The Musicant Group
The Fly Through Podcast: Place Making Without Place
Max Musicant talks about how those in the real estate industry can support their tenants and the broader community during the COVID crisis on The Fly Through podcast Road to Recovery Webinar: Office Environment
This Destination Medical Center webinar discusses what building owners and operators can do to successfully re-open their operations as shelter-in-place orders are relaxed. Max Musicant joined other panelists to discuss how to convey a safe and healthy environment as well as creating a compelling tenant experience that will encourage the business world to return to their offices. |
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