Finance and Commerce: Creating Uncommon Common Areas at Capella Tower

Max Musicant is the founder and principal at the Musicant Group, a “placemaking” business. One of his current projects is to help program events in the newly renovated open spaces of Capella Tower in downtown Minneapolis. (Staff photo: Bill Klotz)

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“A building owner can spend millions on redesigning its open spaces with swanky furniture, light features and high-tech amenities, but that doesn’t mean members of the public or tenants will actually sit down for a cup of coffee. That’s why building owner ASB Capital Management and manager Ryan Companies sought help to bring life to Capella Tower’s common spaces after a $10 million renovation of the first floor and skyway level.  Enter Max Musicant.”
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