Our Approach

We believe...

We believe every space can and should be a great place.
We believe that communities benefit from more humane, inviting, and lively places to be.
We believe everyone is welcome in public space and that good activity drives out bad activity.

yoga event plaza 50th and France Edina Minneapolis
Outdoor scene with people sitting and standing around red and purple tables and chairs with large yellow and red umbrellas, near a food truck in an urban setting.

Our Strategy of Place

Understanding how meaning is generated by a place is a key component of placemaking. The crux of a successful place is that it is valuable to its users. This value can take many different forms, beyond just the traditional understanding of economic benefits.

  1. Positive & Useful Experiences: If people have positive and useful experiences in a place, then they will

  2. More Use: Use it more frequently. By frequently using the space they establish

  3. Habits and routines: These habits are the foundation that support enterprise and

  4. Relationships: between people and the space itself. These relationships are non-portable and create locational

  5. Value: A place where people want to be is the essence of real estate’s “location, location, location” value proposition"

The value of place logic model

Working Holistically

At The Musicant Group, we focus specifically on how the whole of a place is made up of the relationships between the physical elements, management and stewardship, and the events and activities which occur there. When creating great places - those which are meaningful, adaptable, and useful to people inhabiting the space- consider each of these elements, and how they influence one another.

A diagram illustrating the characteristics of great places, divided into overlapping circles labeled Design & Physical Elements, Operations & Governance, Events, Activities, & Uses, with central qualities labeled Adaptable, Meaningful, and Useful, all surrounding the term GREAT PLACES.